While it’s true that pretty much anyone with the proper set of skills can write compelling articles, writing them for the internet changes the playing field a bit. Now it is necessary to write for the search engines in addition to writing for your readers. Failing to get ranked for your targeted keywords means that your article won’t get the important free traffic that search engines generally provide. Because you want more than just to have your articles posted online – you want them read too – it’s very important to learn the basics of search engine optimization.
Long Tail Keywords are a Key Consideration: You’ll have a hard time finding any expert in the field of search engine optimization that won’t stress the importance of long tail keyword phrases for better search engine results. Long tail keywords are nothing but an extension of the general keywords that you come across, but are a lot more targeted and specific. “Dog training” for instance, has a broad focus but “how to train your dog in a week” is a long tail keyword that really narrows the scope. The odds of getting traffic with keywords that are more narrowly focused is greater because there are less competing sites and it fits better with what people actually search for online. Relate the Title to the Body of the Article: The title is an incredibly important factor for your article and when it comes to SEO you need to make sure that the title matches the rest of the article. The title needs to relate to the body of the article. Use your main keyword in it but at the same time be creative when you’re writing it, because it’s the first thing your potential visitors will see in the search engine results; if it’s not relevant to the article, you may not get a good response.
Write for Humans: While you’re all excited about optimizing your articles for the search engines, don’t forget that you’re writing for human readers first. If the article you create doesn’t help the humans who read it or if it doesn’t make much sense, getting ranked well in the search engines isn’t going to matter at all–even for your primary keywords–because it is the people who read what you write that matter most and buy from you. Your primary objective needs to be to satisfy the search engines, give them what they are looking for while providing the same level of value to the readers as well.
Now that you know what it takes to write SEO centered articles you need to focus on how to use that knowledge to attract the audience you’re looking for. Ranking well in the search engines means wider exposure for your articles. It does take a little time and effort to become an SEO article writing expert but that is time and effort that will pay off well. There are plenty of writers out there that are struggling to find a solid audience because they haven’t paid the proper attention to SEO writing.
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